AU BON MARCHÉ - JULIETTE VERNEUIL - The Juliette Verneuil br - Lot 149

Lot n° 149
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Result : 200EUR
AU BON MARCHÉ - JULIETTE VERNEUIL - The Juliette Verneuil br - Lot 149
AU BON MARCHÉ - JULIETTE VERNEUIL - The Juliette Verneuil brand was launched by Juliette Verneuil. She married George Moreau, administrator of Le Bon Marché, on the advice of Marcelle Chaumont in 1948 and became Mrs. Arlette Moreau. This was the first collection as a demi-couture at Le Bon Marché. It was short-lived because she closed her business in 1953 due to health problems. She had previously worked with Jeanne Lanvin and Madeleine Vionnet. It is one of the first designers forming a separate line of distribution. Rare catalog No. 469 of the first collection presented at Le Bon Marché on November 30, 1948 in the presence of Christian Berard, Jean Cocteau, Colette Orson Wells ..... Preface by Jean Cocteau + Rare catalog written by Colette for a praise on Juliette Verneuil + Blank invitation card. The set.
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